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This is the funniest book I have read in a very long time. There was both snorting and out loud bursts of laughter. How to Win at Feminism is a comedic guide to feminism taking issues in feminism and cleverly addressing them through the appearance of contrived ignorance and marketing speak.
The form of the book cleverly provides an interesting introduction to feminism through clever histories of feminism, explaining why women should support each other, a broad treatment of feminism and beauty (I love the rebranding of the gym chain Curves as ‘Lumps’) and finally men and feminism as well as workplace issues.
This is a terribly easy book to read – with great formatting and magazine style presentation. It is very easy to dip in and out of. Personally I loved the feminist invocations (poems) to Beyonce and Leaning In. The section on ‘femsplaining feminism to your friends’ is pretty clever. . The section on femsplaining feminism to your friends is pretty clever. There are a staggering number of feminism in jokes and some top level shade.
‘Getting catcalled for your personality’ was simultaneously hilarious and distressing – in a week when both my self and a colleague had to deal with unwanted catcalling in real life. There is so often truth in great comedy and the three authors of this book have done a great job.
Of all the books I’ve ever reviewed this is the one that I had to work hardest to stop people stealing from my handbag – any regular viewers of the Reductress website will know that this book is out and eagerly awaited. Because of the excellent way the authors deal with marketing to women throughout the book I’m loath to recommend it as a good buy! That being said I would have been very happy to receive a copy of this book for Christmas.
Review by Emma Rutherford
How to Win at Feminism
presented by Reductress
Published by HQ