The story of Hoopla – three at a time, by Mary McCallum

On my desk at Mākaro Press, I have the four winds, I have all the hoopla, I have a book my friend Vana gave me to write poems in. I’ve started writing in the beautiful handmade book, but not nearly enough. As a new publisher, I find there’s too little time to write, or to read books published by others. It’s all about the books I’m making.mary_mcCallums_desk

Of course Four Winds Press is one of those ‘other’ publishers, or was. And a small Wellington one too, founded by author Lloyd Jones. His vision was to publish essays by New Zealand writers in sets of three – small, smart, thought-provoking books. I collected them until they stopped, and still look for them in secondhand shops. They helped inspire the ‘hoopla’ on my desk: the series of poetry that I launch every year in April, in sets of three: small, smartly designed, thought-provoking collections of poems.

HOOPLA was named for its connotations of commotion, extravagance and play. And three at a time because we like them marching out together – supporting each other at launches and readings and in bookshops, making a splash. Deliberately, we have a late-career, mid-career and first-time published poet, and we make sure we spread ourselves geographically … always a South Islander.

On the bookshelf behind me as I sit at my desk is another series that has always inspired me: Faber poetry. Those plain, bright, font-driven covers I grew up with that – even now – look like they’re in loud and earnest conversation.

Our Hoopla series began in 2014 with the trio of Michael Harlow (Love absolutely I can), Helen Rickerby (Cinema) and Stefanie Lash (Bird murder). Three beautiful, provocative poetry collections in reds, yellows and blues on the themes of ‘love’, ‘film’ and ‘crime’.

cv_three_hoopla_writers_2015

The three poets behind their collections. L-R Carolyn McCurdie, Jennifer Compton and Bryan Walpert.

This year, the colours are oranges, yellows, and greens, with a touch of bone. The poets are Jennifer Compton (Mr Clean and The Junkie), Bryan Walpert (Native Bird) and Carolyn McCurdie (Bones in the Octagon), and the themes are ‘vice’, ‘settler’ and ‘south’ (in that order). What a whanau! They cry out (I believe) to be bought, borrowed, held, read, re-read, read from, heard from, collected.

You can find out more about the series on our website and order there, or better: go and ask your local independent bookstore to order the books in (if they haven’t already).

Meanwhile, I am not writing enough in Vana’s book. Nor anywhere else for that matter. I miss it and will redress the balance soon. But it’s early days with Mākaro and it needs me. This too I know … collaborating in making books out of a tendril of an idea or a digital file or dog-eared manuscript is in itself a fabulous creative act. Like an excellent series of books, it gathers its power from the numbers involved, and from its own collective joy.

by Mary McCallum
Publisher, Mākaro Press