Social Media at the New Zealand Post Book Awards

On Wednesday, 28 August, the winners of the 2013 New Zealand Post Book Awards will be announced at a ceremony in Auckland.

We’ll be reporting live and wanted to make sure you know how you can join in and where you can see what’s happening.

The short story
You’ll find us on the night on…
•    Our Facebook page
•    Twitter account
•    Flickr

Rolling embargo
We are once again issuing a rolling embargo to media, which means that anyone who hears the winners at the ceremony can share the information however they like.

Follow us on Facebook
We’ll share some photos and all the winners (as they’re announced) on our Facebook page.

Tweeting from the ceremony
We’ll be tweeting live from the ceremony on the Booksellers NZ account. We’ll include fashion shots before the ceremony, lots of photos of the event staging as well as announcements of winners in real time.

The hashtag for the event – and all New Zealand Post Book Awards content – is #nzpba

Other people tweeting
There’s a bunch of other active tweeters coming to the ceremony too. See who else will be tweeting on our ceremony twitter list.

@NZPost – our wonderful sponsors
@nzdodo- Jolisa Gracewood
@samelworthy – Sam Elworthy, AUP Publisher and President of PANZ
@sarahjbarnett – Sarah Jane Barnett, Finalist writer

Let us know @booksellersnz if you’ll be tweeting at the ceremony and we’ll add you to the list.

Access to WiFi
At the event we’ll have free wifi – I can give you the password on the night or email me at and I’ll send it to you ahead of time.

We’ll run candid snaps through our Twitter feed and Facebook page and more formal shots on our Flickr page.

We hope you enjoy the night whether you’re at home or in Auckland with us.

Sarah Forster, Web Editor, Booksellers NZ

The post where I decide to let a complete stranger run our Facebook page…

Earlier this year I was lucky enough to attend Webstock and hear Kathy Sierra speak; she talked about online users and making things that were conversation worthy.

She spoke about the most powerful online content being that which lets people talk about themselves and that what you really want is for people to keep talking – to their friends, family, whoever, after they’ve encountered your content. In other words, make it less about you and more about them.

I’ve started this approach by developing a pool of book reviewers that have their own blogs. If I can become a matchmaker between publishers and book bloggers then maybe a wider group of readers will hear about books and potentially buy from their local bookshop, thereby helping our Booksellers members.

Next week I’m going to implement the “it’s all about you” idea on our Facebook page.

It drives me crazy when people use the number of followers/fans they have on a particular platform to indicate their success and I have to work REALLY hard when I see the “we’re on 800 fans – let’s see if we can get to 1000 fans by Thursday” notices not to immediately de-friend those pages. (How to get more likes on Facebook – contains swearing).

At Booksellers NZ we have a great online group of readers/book lovers/people working in the book trade/those who just like winning free books. Many of those people are on our Facebook page and I wondered what could I do to help make our content more relevant to them?

The obvious thing that sprang to mind would be that I could let them run the page.

So next week, (starting early Monday morning and ending Thursday evening) we’re welcoming our first guest editor to Facebook. She’ll have full access rights to our organisation’s page and will post her own content and use her own voice to represent Booksellers NZ.  I’ll still be there in the background (I’m not treating it as a holiday) and it should be a fun experiment in what our fans are really interested in.

You can meet our first guest editor below and let me know what you think of this plan in the comments section.

Introducing our first Facebook Guest Editor: Melanie Wittwer

I chose Melanie Wittwer as our first guest editor because she’s a long-time Facebook fan, a member of the NZ Listener Book Club and seemed to genuinely enjoy books.  Until she sent me her brief bio we were complete strangers:

Melanie Wittwer is a freelance translator (English and German) working from home who has an MA in English literature from a German university. She has been involved with Storylines and is a member of the NZ IBBY committee.

Her main interest is children’s and YA literature. Although she feels she should be reading the current NZ Listener Book Club book what she’s really hankering for is the second installment of The Hunger Games.

Melanie will be our guest editor from Mon 14 May – Thurs 17 May.

by Emma McCleary, Web Editor at Booksellers NZ