Earlier this year I was lucky enough to attend Webstock and hear Kathy Sierra speak; she talked about online users and making things that were conversation worthy.
She spoke about the most powerful online content being that which lets people talk about themselves and that what you really want is for people to keep talking – to their friends, family, whoever, after they’ve encountered your content. In other words, make it less about you and more about them.
I’ve started this approach by developing a pool of book reviewers that have their own blogs. If I can become a matchmaker between publishers and book bloggers then maybe a wider group of readers will hear about books and potentially buy from their local bookshop, thereby helping our Booksellers members.
Next week I’m going to implement the “it’s all about you” idea on our Facebook page.
It drives me crazy when people use the number of followers/fans they have on a particular platform to indicate their success and I have to work REALLY hard when I see the “we’re on 800 fans – let’s see if we can get to 1000 fans by Thursday” notices not to immediately de-friend those pages. (How to get more likes on Facebook – contains swearing).
At Booksellers NZ we have a great online group of readers/book lovers/people working in the book trade/those who just like winning free books. Many of those people are on our Facebook page and I wondered what could I do to help make our content more relevant to them?
The obvious thing that sprang to mind would be that I could let them run the page.
So next week, (starting early Monday morning and ending Thursday evening) we’re welcoming our first guest editor to Facebook. She’ll have full access rights to our organisation’s page and will post her own content and use her own voice to represent Booksellers NZ. I’ll still be there in the background (I’m not treating it as a holiday) and it should be a fun experiment in what our fans are really interested in.
You can meet our first guest editor below and let me know what you think of this plan in the comments section.
Introducing our first Facebook Guest Editor: Melanie Wittwer
I chose Melanie Wittwer as our first guest editor because she’s a long-time Facebook fan, a member of the NZ Listener Book Club and seemed to genuinely enjoy books. Until she sent me her brief bio we were complete strangers:
Melanie Wittwer is a freelance translator (English and German) working from home who has an MA in English literature from a German university. She has been involved with Storylines and is a member of the NZ IBBY committee.
Her main interest is children’s and YA literature. Although she feels she should be reading the current NZ Listener Book Club book what she’s really hankering for is the second installment of The Hunger Games.
Melanie will be our guest editor from Mon 14 May – Thurs 17 May.
by Emma McCleary, Web Editor at Booksellers NZ