I asked three new publishers five questions, in an effort to understand why you would decide to start anew in the current publishing environment (see feature article in The Read from yesterday.) These are the answers from Emma Barnes and Pip Adam, who founded Cats and Spaghetti Press. Here are the answers from Paper Road Press, and we will post Mākaro Press’ answers on Monday.
1. Why did you decide to create your own publishing company?
Pip and I spent a lot of time talking about things we’d like to see getting published. Books aren’t always the easiest format to get creative with and the vagaries of publishing in this climate mean that what gets published can sometimes end up being larger manuscripts that are easier to make into books. We really liked the idea of doing weird things or little things or things that might not otherwise see the light of day.
2. What are you hoping to achieve in your publishing ventures?
We’re not in it to make money. But who is with poetry and short fiction! Even fiction! We are just wanting to make room for the unusual. I think that sums us up best.
3. How are you selecting your titles? Have you got a MS pile yet?
I came across Magnolia’s work and thought it was a natural fit for us and Pip agreed! So that was great. We’re going looking. If you’re only accepting submissions, you are often bound by that in that maybe you don’t know what you’re missing! I want to go out and find diverse work, both from different backgrounds and work that will challenge us to produce.
4. How are you going with distribution? Is there anything you would like to see booksellers doing?
A few weeks ago, Cats and Spaghetti launched its first publication − Sugar Magnolia Wilson’s long poem Pen Pal. It was not a conventional publication and we didn’t want to distribute it in a conventional way. We decided to give all the copies of the first edition − which was a beautiful object − away for free. We organised an event, several writers read work which reflected some of the themes of Pen Pal (Magnolia gave them a brief to think witch-craft and the occult), then we let people know through social media that this would be the only chance to get a copy of the first edition of Pen Pal. In this way, we gifted the publication back to the poetry writing/reading community. We also tied the publication to the event, so it was sort of a record of the event for people who came and heard and read. We wanted people to read Magnolia’s work and we’re not totally sure ‘sales’ equal readers as unproblematically as we assume. By distributing Pen Pal the way we did (at the launch event), people paid for it through effort and participation and love and joy and support of the writer and the event, which we hope means that their relationship with Pen Pal will be different to what it might have been if they had paid money for it.
I hope that maybe when they pick it up or read it or see it in their bookshelf they’ll remember the night and the readings and the people they talked to and that will kind of commit them or tie them to the community around them. We were lucky to find a writer who shared our kaupapa.
As you can see, this makes it tricky to think about how we might work with booksellers, but I do think booksellers are an important part of the community that I’m talking about. I’m really interested in how a bookseller might fit with a gift economy kind of project.
5. I would imagine with a small list, you are easily adaptable for new realities. How are you dealing with future technologies for distributing/publicising your books?
I feel really lucky because neither Emma, Magnolia or I had money as a base criteria for publication. This is a ridiculously privileged position to be in, but I think that this, more than anything gives us scope for experimentation in distribution and publication. We were, and I imagine will be, mainly working in a self-funded model. This has two advantages, one of them is obvious − we please ourselves − but the other advantage is that we need to be creative and I think that is also very good. For instance, with Pen Pal, we had enough money for a small run of beautiful things, so we needed to find an exciting way of getting this small run into hands that would love it like we did. Our next project is a collection of a lot of writers’ work which has been rejected from other publications, and yeah I find it quite exciting not to have to think of it as a ‘literary journal’ as such or an ‘anthology’, it feels like there is so much room for it to become.
– Booksellers NZ