Helen Wadsworth from The Dorothy Butler Children’s Bookshop in Ponsonby is one of two booksellers from New Zealand on a plane to Denver, Colorado for the 11th Winter Institute conference, where she will network with booksellers from all over the USA and the world. The Winter Institute is run by our American cousins, the American Booksellers Assocation, and Booksellers NZ is very grateful to have our scholarships sponsored by Canadian eReader company, Kobo.
We asked Helen (above) a few questions including why she became a bookseller, what she is most looking forward to about the experience, and what she’ll be reading on the way there.
What made you want a career in bookselling?
Books are special – they enrich our lives so much and I love being surrounded by them. I also love the interaction with so many diverse people that book selling provides. And, unlike some jobs, most of the interactions are positive and happy.
Tell us the three main things you hope to get out of your attendance at the Winter Institute?
I’m hoping to be inspired and to come back with lots of ideas for our shop, particularly in terms of events and marketing.
As I’m the book buyer at our shop I’m also really interested in getting some tips from people who have been in the industry for awhile about how they go about choosing and managing their stock. As a relative newcomer to the book business, I’m still learning a lot about the book trade, and I’m looking forward to hearing about how things work in the States and hoping to get a more global perspective on bookselling.
What sessions during the conference are you looking forward to the most, and why?
Well, that’s a tough one because there are so many. One that has caught my eye is the breakfast keynote on the first morning. The speaker is Martin Lindstrom who is the author of Buyology and Small Data: the Tiny Clues That Uncover Huge Trends – all about the psychology of buying. something I know very little about so it should be fascinating.
Another one is about event management for small stores and there’s also Bookselling 101: Introduction to Buying, both of which should be very relevant to my roles at The Dorothy Butler Bookshop.
What do you know about the bookstore you will be working with while over there? What will be your focus as a take-away?
I only know what I’ve been able to find out form their website but it looks amazing and big! It’s the oldest and largest independent bookstore in southern California and the guy who started it (Mr Vroman) sounds like really interesting man. He was a photographer and philanthropist as well as a book shop owner. I used to be a photographer, so I hope I get to see some of his photos. He supported all sorts of groups in the local community including Japanese American prisoners in the 2nd world war. He had no children and when he died he gave the shop to one of his employees – the great-grandfather of the current owner.
They have 3 sites in Pasadena, LA and put on over 400 events a year. Obviously I’m interested in how they run their children’s department – I’m keen to see how their systems work as well their marketing and how they communicate with their customers and community.
What are you planning to read in the plane on the way there?
I’ve just downloaded Jandy Nelson’s I’ll give you the Sun onto the Kobo and I’m hoping it will keep me occupied for most of the journey.
Kiran Dass, from Unity Books on High St in Auckland, is the other recipient of the Booksellers Kobo Scholarship to the Winter Institute. Read her Q & A – and check out our article about the scholarship.