When we heard that the Royal Visit to New Zealand was timed for April, we saw the perfect opportunity to gift 9-month-old Prince George with the wonderful Picture Book finalists selected in this year’s New Zealand Post Book Awards for Children and Young Adults. The idea quickly expanded to annually gifting the young Prince and his family the finalists that most suit his age until he reaches the age of 18. By the time Prince George grows up, the Cambridge family will have a superb collection of New Zealand literature, all personally inscribed.
So how do you make a gift for a Prince? When you work in an industry where everyone loves what they do, it’s no trouble at all to put together something really special.
The first thing to do was to get the publishers and authors on board. We approached the finalist publishers Scholastic NZ, Penguin, Gecko Press and Page Break to see if the authors and illustrators would like to write a personal message to Prince George on their finalist books. The result was some wonderful and creative messages including an illustrated bear from Donovan Bixley and a personalised poem called ‘Prince George’ by Catherine Foreman. She even made a gorgeous wee origami-styled envelope for the poem.
We spoke to our friends at Clemenger BBDO design agency based here in Wellington, and they were as excited as we were about getting creative with the new Awards logo and design to create some colourful wrapping paper and a personalised card. They presented
us with 5 fabulously fun colours of wrapping paper, one to carefully wrap each precious book in, and a personalised card with George on the front.
Clemenger BBDO donated their time free of charge and worked with Service Printers to create the best looking wrapping paper and card you could hope to see and we thank them both for their time and contribution.
We sent the card (with a second copy in case of mistakes) to our Board Chair, Random House Publishing Manager Nicola Legat, where she put pen to paper and addressed the card and present to Prince George. With the card back in hand, our PR Advisor Adrienne Olsen put her gift wrapping skills to good use and carefully wrapped each book.
Little did we know this idea of ours was going to result in international media coverage, with our gift of picture books featuring in any number of Royal Visit articles across the world, as well as in New Zealand. Back here at home, the picture book finalists flew off the shelves as book store staff catered to people coming in store ‘wanting to buy the books that Prince George received’.
The books gifted to Prince George included: Machines and Me: Boats, by Catherine Foreman (Scholastic NZ), The Boring Book, by Vasanti Unka (Penguin), The Three Bears…Sort of, by Yvonne Morrison and Donovan Bixley (Scholastic), Toucan Can, by Juliette MacIver and Sarah Davis (Gecko Press), and Watch Out, Snail! By Gay Hay and Margaret Tolland (Page Break Ltd).
by Amie Lightbourne, Awards Manager
Photographs by Adrienne Olsen, Awards Publicist firstname.lastname@example.org