Announcing winners: making it easy for print AND social media at the New Zealand Post Children’s Book Awards

Tomorrow night the New Zealand Post Children’s Book Awards ceremony is being held in Wellington – it always makes for good local news for media outlets and is exciting for the authors and illustrators who take home the prizes.

This year we’ve changed how the winners are announced so that media outlets can use social media to spread the news as it happens.

What usually happens
To meet the deadlines of the morning papers we always issue the media release under embargo, which means nobody can share the winners information publicly until directly after the awards ceremony (usually about 8.30pm).

Of course, non-media who don’t know about the embargo merrily tweet about the winners and share them on Facebook live from the ceremony. The news gets shared online while the media (and us – as issuers of the embargo) sit on our hands until 8.30 when the party is over.

Not this year.

What’s happening from now on
This year we’ve issued a rolling embargo:

The top of our 2012 press release showing the rolling embargo.

We’re encouraging everyone – including media outlets – to share the news online if they hear it at the ceremony. That means we can all celebrate the winners as they’re announced and the morning papers can still have the information they need ahead of time.

Share the winners as they happen
Here’s what we’ll be up to:

3 thoughts on “Announcing winners: making it easy for print AND social media at the New Zealand Post Children’s Book Awards

  1. Pingback: Announcing winners: Social media and the New Zealand Post Book Awards #nzpba |

  2. Pingback: Reporting live from the #nzpcba Ceremony on Monday |

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